Liability Safety Tips for Influencers

New Video: “Influencer Liability Safety Tips” (watch this video if you’re an #influencer engaged in influencer marketing on #socialmedia)

 

(Paperback, Kindle and Audible)

Also see:

How Brands Can Protect Themselves When Using Influencers (part 1 of 3)

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3)

HOW SOCIAL MEDIA AGENCIES CAN PROTECT THEIR CLIENTS (BRANDS) AND THEMSELVES FROM INFLUENCER LIABILITY

Social media agencies often times are the middle man between brands and influencers. While influencer marketing can be an extremely valuable marketing asset for a brand’s products and services, as the agency connecting brands with influencers, you need to be careful and use these 6 tips to not only protect yourself, but also everyone else involved.

 

Related posts (click here)

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How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

If done correctly and legally, influencer marketing can be an extremely valuable marketing asset for your products and services. However, if an influencer makes an honest mistake, is negligent, or intentionally breaks the law, he or she can create massive liability for your company. Use the 5 tips in this video to protect your company if and when this happens.

Also Coming This Week:

How Social Media Agencies Can Protect Themselves from Brands and Influencers When Engaging in Influencer Marketing (part 2 of 3).

How Influencers Can Protect Themselves from the Mistakes and Wrongdoing of Social Media Agencies and Brands (part 3 of 3).

Related:

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview)

Social Media Influencer Liability (overview)

Influencers- How to Avoid Having This Happen To You! (Floyd Mayweather Jr. and DJ Khaled Charged with Cryptocurrency Fraud)

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers

The Fyre Festival (live video discussion)

“Three Social Media Influencer Legal Safety Tips” in 60 seconds or less #mitch60

See the entire #mitch60 video series on YouTube http://bit.ly/mitch60/

#mitch60
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(Paperback, Kindle and Audible)

Related Posts and Resources (I believe brands, agencies and influencers are going to find this info extremely useful)

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers

Three Ways for Social Media and Digital Companies to Find a Good Lawyer

Nine Questions to Ask Before Hiring a Social Media Business Lawyer

“21 Clauses That Should Be In Every Influencer Marketing Contract”

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencers- How To Avoid Having This Happen To You!

Social Media Day San Diego 2018 #SMDaySD

I’m really looking forward to attending and speaking at Social Media Day San Diego. I’ll be sharing legal, business, and social media tips to help keep brands, agencies and influencers safe and sound when doing their thing on the digital platforms.

Will you be there? If so, let’s make sure to connect!

Click here for more details and make sure to follow #SMDaySD for the latest updates and info.

Hashtags No Longer Protect Influencers. Actually, they never did!

Influencers and brands must clearly disclose their relationship. The Federal Trade Commission (FTC) notified influencers earlier this year that simply using a hashtag like “#sp,” or words like “Thanks [Brand],” or “#partner” in a social media post is insufficient to comply with FTC laws. Recent events like the Fyre Festival and related $100M class action lawsuits, have raised the visibility of the issue of influencer promotion and FTC compliance.

To all my friends who are influencers. Beware. Formal notice has been given. You must “clearly and conspicuously” disclose all endorsements for consideration.

Learn more about proper influencer/brand hashtags in this post by the FTC. Click here to learn more about your obligations under FTC law as an influencer.


(Paperback, Kindle and Audible)

Related Posts

Social Media Influencer Liability by Mitch Jackson

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers by Mitch Jackson