INFLUENCER MARKETING FTC UPDATE (FEB 18, 2020)

I’m a big fan of influencer and brand ambassador marketing. Having said that, it’s important everyone follow the rules.

On February 12, 2020, the Federal Trade Commission (FTC) indicated it’s going to crack down on making sure influencers, agencies, companies and brands, follow the rules and regulations when it comes to influencer marketing and advertising. Here are my thoughts on Commissioner Chopra’s comments  and, several resources to help you and your team stay safe and sound.

Related Resources

How Brands Can Protect Themselves When Using Influencers (part 1 of 3) 

How Social Media Agencies Can Protect Themselves When Using Influencers (part 2 of 3) 

How Influencers Can Protect Themselves When Engaging in Influencer Marketing (part 3 of 3) 

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

Influencer Marketing- Tips for Influencers, Social Media Agencies, Brands and Consumers (article)

Directly from the FTC: “Disclosures 101 for Social Media Influencers”

FTC Releases Advertising Disclosures Guidance for Online Influencers

Update: November 5, 2019

The Federal Trade Commission has released a new publication for online influencers. It tells influencers what and how to disclose their relationships with sponsors. Read the updated influencer FTC disclosure requirements here! (PDF)

Other updated FTC resources and links are here.

Related

How Brands Can Protect Themselves from Influencer Mistakes, Wrongdoing and Liability (part 1 of 3)

How Social Media Agencies can Protect Themselves from Influencer Liability

How Influencers Can Protect Themselves from Agency and Brand Liability

21 Clauses That Should Be In Every Influencer Marketing Contract (Podcast Interview) 

#influencer #ftc

Influencer Marketing Business/Legal Tips for Brands, Agencies and Influencers!

More tips can be found in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, audible and Kindle)

Captions automatically created via Quicc.io
#attorney #lawyer #socialmedia #influencers