Live Streaming Update: Facebook Live is here for EVERYONE and is going to be a game changer!

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Facebook just announced that it is rolling out Facebook Live, its live video service, to everyone. It will start to display in the “Update Status” section for US-based users with iPhones.

Why is this important? Because with 1.5 billion users and the exponentially increasing popularity of video on Facebook, I see Facebook Live instantly becoming a major player, if not THE major player in the live streaming market. Current live streaming apps such as Periscope, Meerkat, MyEye and FireTalk are separate and don’t integrate all the other features of “community” that already exists in Facebook. Over the long term, this could be a big problem for these other apps.

Facebook Live PeriscopeTo put the thoughts I share in this post into context, please know that I’m a big fan of Periscope and participated at the recent Periscope Summit New York and will be speaking in January at Periscope Community Summit in San Francisco. The community and engagement I’ve experienced on Periscope is amazing and so very much appreciated. Note- my thoughts on Periscope =>

Having said that, technology changes quickly and it’s always important to appreciate, evaluate and even embrace positive change. When doing so and taking Facebook Live into consideration, it’s important to appreciate just how quickly the power of mobile live streaming is changing the world.

Facebook Live will allow people to share what they care about with others. Your travels, activities and passions can all be shared and commented on 24/7. All Facebook users will need to do is tap on the Update Status and then select the Live Video icon. Type a short description (only if you want), pick your audience (public, friends, custom), and go live.

While broadcasting on Facebook Live, you will be able to see who is watching and engage your audience in real time based upon their real-time comments streaming below the live video broadcast. After you’re done, your live stream video will be saved on your Timeline or simply deleted. If you’re looking for interesting live video content, you’ll be able to search and discover content in your Facebook News Feed. If you like a Facebook Live video, you can Subscribe to the broadcaster and be notified the next time he or she goes live.

I believe the real power of Facebook Live is twofold. First, it allows for real-time live streaming from your mobile device. This is huge and what has helped other apps gain massive traction exponentially fast (Periscope gained 10M users watching 40 years of video daily in just a couple of months of service). Second, this new technology is instantly embedded into a dominating social media platform with almost 1.5 billion individual and business community users.

In today’s world, everything is based on immediacy, time and attention. Complimenting this consumer need with mobile live streaming is huge. Facebook’s new Live simply adds to its existing and growing stable of related acquisitions including WhatsApp (fast messaging), Messenger (share anything), Oculus (VR), Internet.org (greater and faster connectivity globally), and Articles, Facebook Notes (connecting instantly and easily through the written word). All of these will now compliment and highlight each other via Facebook Live.

I think the next big step for Facebook Live will be when it incorporates real time bi-directional live streaming video in a fashion similar to Blab and Spreecast (people watching your broadcast can join you via live streaming video from their mobile device). This will raise the bar when it comes to real time engagement and I can’t wait for this to happen.

When Facebook Live rolls out to your iPhone, please let me know and let’s connect. Share your thoughts and experiences about how you’re using the new Facebook Live to share and engage with others!

Related posts from industry experts I think you will find interesting…

“Why Facebook Mentions Live Spells Trouble for Periscope” and “Marketing Update: Facebook Live Released To The Masses” (podcast) via Vincenzo Landino

“You asked…. Facebook LIVE streaming! My thoughts…” via Brian Fanzo

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jon mitchell jackson 400Mitch is a 2013 CA Lawyer of the Year and a 2009 OC Trial Lawyer of the Year. He is a legal change evangelist who shows lawyers and entrepreneurs how to use social and live streaming to disrupt, hack and improve their practices and businesses. Connect with Mitch on Twitter @MitchJackson | Facebook, and via his platforms at MyLawyerRocks.com (law firm) | StreamingLawyer.com (live streaming) | MitchJackson.com (communication tips) | Human.Social (interviews) | JonMitchellJackson.com (consulting services)

A Lawyer’s Take on The Charlie Sheen HIV Disclosure

“Failing to disclose to a sexual partner that you’re HIV positive is like playing Russian roulette with someone’s life” – Jon Mitchell Jackson, Esq.

This morning Charlie Sheen revealed he is HIV positive on the TODAY show with Matt Lauer. Afterwards, an ex-girlfriend of Mr. Sheen and fellow Periscope Summit NY panelist, Bree Olson, told Howard Stern that Sheen never told her he was HIV positive.

These types of cases are more common than you think. In today’s Periscope, I share several legal thoughts about the implications of one partner transmitting to another, a sexually transmittable disease (SDT).

Charlie Sheen HIV Mitch Jackson Streaming Lawyer Commentary

Update: Former ‘Goddess’ Says HE NEVER TOLD ME ABOUT HIV


This afternoon’s Blab discussing California law relating to this issue. A special thanks to Tamara Shelley and Steve Cozart for joining me live!

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#SBizHour: Squashing Criminal Trolls

Enjoyed being a guest on today’s #SBizHour with Rachel Miller and Brian Fanzo to share solutions to help you deal with trolls.

Click here or on the image to watch and also see the related Twitter feed here #SBizHour via Storify!

 

Rachel Mitch and Brian on Blab

Related Blog Post: How To Stop Internet Trolls

The Legal and Social Implications of Oral Promises, Handshakes and Agreements on Social Media

“An oral contract is worth only as much as the paper it’s written on.”

While the lawyer in me believes the above is true, social media and live streaming are changing everything when it comes to connecting and doing business with each other. Trust, reputation and perceived abilities are the new social currency.

For this reason and regardless of whether or not an agreement or promise is in writing, I think we should all treat oral promises, handshakes and agreements as gold. Whether they are in writing or not, they should be honored.

Click here or on the image below to find out why I feel this way, and why you should too!

Mitch Jackson Periscope Sunrise

Live Streamers Doing Business and “In Personam Jurisdiction”

Mitch Jackson is The Streaming LawyerPlease note that while I am a California lawyer, I am not your lawyer. No legal advice is being given. Contact a lawyer in your state with questions.

Many of us travel around the country to do business. If you’re live streaming while traveling on business, you should be aware of the legal principle commonly known as In Personam Jurisdiction.

When most people here this Latin phrase they think #WTF (and I don’t mean “Wow that’s fantastic!”). What this concept is all about is that when a lawsuit is brought against a person, that person must be properly served with a summons and complaint giving the court jurisdiction. Generally speaking, in order for someone to serve your with a summons and complaint and hold you individually accountable to appear and defend yourself, in their state, you must live, be physically present and/or do business in their state. There are exceptions and this is a complicated and much adjudicated concept.

Click here to watch today’s Periscope!

Here are more details…

Live streaming business owners need to be aware of the following concepts:

Example #1: If you have a company based out of New York and are sued in California by a disgruntled citizen, and you neither live or do business in California, an argument can be made that the California courts do not have In Personam Jurisdiction over you as an individual. The California citizen cannot serve you with a lawsuit and force you to travel to California to defend yourself. He will need to travel to New York to pursue his alleged claims against you.

Example #2: In this example and in most states, if you are “doing business in another state” such as California (and this applies to internet businesses and sales), or are physically present in California, then California could very well have In Personam Jurisdiction over you. You could be forced to travel to California to defend yourself.

The reason I’m bringing this up is that if you are a live streamer as described in Example #1 and only do business in New York and lived in New York, but popped on Periscope while traveling in California to share and sell your products or services, a very strong argument could be raised that you have subjected yourself to In Personam Jurisdiction with the California courts. The fact that you are physically live streaming from within California, and talking about business, is probably enough for that state to have jurisdiction over you. This same concept applies to any live streams you may have participated in, from every state you physically visited, along the way.

The take-away is to simply understand that while it is easy to click and stream from almost anywhere in the world, doing so while traveling may subject you to the In Personam Jurisdiction of that particular state’s court system. I’m not suggesting this is going to happen to you but I did want to bring this to your attention.

If you have a question about this, please contact a lawyer in your state.

If you like this live streaming business tip, then make sure to get on my weekly email newsletter where I share more tips just like this!

A BIG legal mistake businesses make on Periscope

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This is one of the most common mistakes I see people and businesses make on live streaming sites like Periscope. During today’s show, I’ll also show you how to easily avoid making this mistake yourself!

Join me on today’s Periscope at 1pm PDT (4pm ET). You can watch the recorded show on Katch and/or watch from your desktop here.

Show notes will be shared after the live Periscope on Facebook.