I enjoyed being interviewed earlier this week by Kenneth L Hardison of Personal Injury Lawyers Marketing and Management Association about the marketing approach called “newsjacking.” I think Ken’s new show, “The Law Practice Advisor Show” is going to add value to lawyers and other professionals interested in raising their marketing game in 2017. Also, always a pleasure to mention and share friend, David Meerman Scott, and all he does.
Tom Sinclaire of Eastern Shore Broadcasting and I chat about IP and copyright laws while livestreaming. Click here or watch below.
I started practicing law in 1986. Back then, it took lots of work and energy to meet new people and develop referral relationships.
Many late nights were spent away from my family at Bar Association and business meetings. Business cards were exchanged, and during the following weeks, trips were made to the law library to research lawyers and their firms. Once the research was done, letters were sent, and phone calls were made. Looking back, it took a great deal of time, effort and money, to get to know someone to the point where they would trust you with their referral.
Today, things are different. Networking is now more efficient, fun and much less expensive. With digital, it’s also expanded to a global sandbox, with the only limitation being your imagination.
Live streaming video platforms like Periscope offer professionals an excellent way to add value and build new relationships around the world. This guide is designed to help you quickly start and properly use the Periscope platform.
Please keep in mind that there is usually more than one way to do many of the things I describe in this post. Because this is a quick guide and I want you to get started as fast as possible, simply follow my specific instructions to avoid complicating the process. After all, I want to see you “live” on Periscope sooner rather than later.
First Things First
Before you download and begin using Periscope, there are a few things you need to know when it comes to engaging on social media and the live streaming platforms. While I could write an entire chapter on each of these items (actually I did here), I think I’ll save sharing the full logic behind this specific advice for an upcoming live stream show. For the time being just remember to:
Be honest and truthful
Professionals need to leave the attitude back at the office and show their human side on all the social and live streaming platforms. Relax, relate to and engage your audience as you would a good friend or neighbor.
Feel free to follow me and watch my Periscopes if you want to see how I try and do this. I try and model some of the best Periscopers in the world and while I don’t always get things right, I do try and keep improving on a daily basis. I’m @MitchJackson on Periscope.
Periscope is owned by Twitter, and the two platforms go hand in hand. Although you don’t need a Twitter account to use Periscope, I think using Periscope without Twitter is like driving a Lamborghini all day in first gear (what’s the point right?). I’ll explain in more detail below.
Breaking News- Periscope now allows for groups!
I’ve set up a new group for professionals who enjoy using live streaming to exchange ideas and build their businesses and companies. This new group tool allows for smaller communities with similar interests and passions to enjoy Periscope in a more controlled environment.