7 Awful, But Common, Excuses for Avoiding Live Video (Guest Post)

I can find a reason to NOT do almost anything if I turn my mind to it, and live video is no exception.

However, if you’re going to avoid such a powerful marketing tool in your practice, then at least come up with some decent excuses. The ones I’m hearing these days aren’t very good at all.

The truth is that live video is an amazing opportunity to connect with your current and future clients in a real, personal way. This is because people get to see a bit of the real you. Done right, it build trust and confidence in you as a person and as a lawyer (not that the two are incompatible with each other…)

Here are my top 7 out of many bad reasons that lawyers want to stay away from live video.

It’s Not Professional

Let’s punch this one right in the face, because it’s the most common excuse I hear.

Normally it’s followed closely by me asking “what’s professional mean?”.

Often it turns out that “professional” in the mind of the other participant is a synonym for “high production value videos” which, of course, isn’t true. They think that every video needs to be a Spielberg blockbuster.

While the video-slash-movie approach for lawyers is coming along nicely, there are still a vast number of train wrecks out there produced by people who think that “professional” means a dull sound track, suit and tie, law books in the background, and an earnest discussion about “rights” and how they can go about protecting yours.

The problem is in the process. You hire a film crew, get big lights, and all of a sudden find yourself in a weirdly alien environment that you’re not comfortable in. In addition, a heap is riding on this because you’ve now invested a bucket of money into the process. As a result, many lawyers kind of freak out.

The resulting wooden, scared looking videos are rarely worth the money that was invested in them.

But at least they’re “professional”…

I Might Make a Mistake

If you replace “might” with “will” then this is completely accurate.

Continue reading “7 Awful, But Common, Excuses for Avoiding Live Video (Guest Post)”

Using #VR, #AR, #MR, #AI, 360 video, live video, and Sensory Devices in the Courtroom

I enjoyed sharing thoughts and planting seeds at the Clio Cloud Conference 2017 in New Orleans. We’re all in for an exciting ride and I can’t wait for more lawyers to embrace and use this evolving technology. Here’s my presentation.

Want Mitch to speak at your 2018 event? Click here!

Livestreaming & Digital Media: 91 Predictions for 2018

Honored to be included along with so many friends in Ross Brand’s “Livestreaming & Digital Media: 91 Predictions for 2018”

If you want the inside scoop on what to expect in 2018, click here!

 

2017 predictions are here (it’s amazing how accurate most of these are!)

23+ Legal and Business Livestreaming Tips To Keep You Safe on Social Media!

Earlier today I joined Jennifer Quinn, author of “Leverage Livestreaming To Build Your Brand,” and we engaged in a rapid-fire back and forth covering 23+ legal tips to help livestreamers safely do business on the social media platforms.

Click here or on the image below to watch the video. Enjoy and reach out with any questions!


Get Jennifer’s new book. Click here!

Sexual Harassment on Social Media and the #MeToo Movement

Over the past three years, I’ve had about a dozen people reach out to me about being sexually harassed relating to their social media businesses and platforms. With more and more brave victims coming out to share their #metoo experience, I thought this post needed to get written.

Social media conference attendees have contacted me about after hours “one on one” business meetings turning into sexual assaults. Two spouses have reached out for help in protecting their rights after finding out their husbands went “Weinstein” at a conference. On the other side of the coin, I’ve also had multiple people reach out who were wrongfully accused of sexual harassment and assault at social media conferences.

While names like Weinstein, Franken, Moore, Trump, Louis C.K., Ratner, and Spacey (just to mention a few), are what most people hear each night on the evening news, I believe we have similar problems in our social media communities. Although I haven’t heard about anyone I know on social media being banned from the local mall, I am seeing some bad dudes doing bad things to women. I have a feeling you have too.

Sexual harassment in the workplace is a big deal. I also think it’s a problem for many people doing business on social media. Although the offline laws do not apply in the same way to this online misconduct, I don’t think it’s difficult to notice the similarities in the end result. Because I’ve always thought that conversation is good, I want to start a conversation and encourage more dialog with you about sexual harassment on our social media business platforms.

One more thing. Almost all of the incoming calls I get concerning sexual harassment involve female victims. As such, I’m writing this post with them in mind. Please keep in mind that I understand that anyone can become a victim when it comes to sexual harassment.

Also, please note that while I am a California lawyer, I’m not your lawyer. No legal advice is being given in this post. What I am trying to do is give you something to think about. I want to give you some ideas and tools to be part of the solution and to help fix this problem.

Continue reading “Sexual Harassment on Social Media and the #MeToo Movement”

Four Big Online Business Mistakes and How to Avoid Them

Two big mistakes I see online businesses make (and how you can avoid making them yourself)


Are you interested in learning the two biggest mistakes 99% all live video creators make?

Then watch my short two-minute video.

So what did you think? Agree or disagree? I know I’ve been guilty of this in the past. How about you?

If you’d like to dive a bit deeper into a different (and better) mindset focusing on respecting the time and attention of your audience and raising the bar in your professional relationships, then I invite you to watch and listen to today’s Maximum Lawyer Podcast (video and audio links below). These guys did a great job of doing a live video interview the right way.

Co-hosts and lawyers extraordinaire, Jim Hacking and Tyson Mutrux, had Bob Burg on today’s show. Bob is a friend, gifted speaker, consultant and best-selling author of numerous books including “The Go-Giver” and “Adversaries into Allies”).

You can watch the live video version of today’s podcast interview here http://bit.ly/jim-tyson-bob and catch the audio version of the podcast when it drops here http://www.maximumlawyer.com/category/podcast/

After doing so, please share your thoughts and tips about adding value in the comments below. Also make sure to connect with Bob, Jim, and Tyson on social media!

Remember to always make each day your masterpiece!

Mitch Jackson