Here’s the deal– most of us never have a second chance to make a good first impression. This is especially true when it comes to live video.
These tips will help you start, communicate effectively, and finish your live videos the right way. Please share with friends who are working from home and trying to figure things out. Thank you! Mitch
Do you interview guests on live video or podcasts? Are you using a pre-interview Agreement?
On this week’s episode of the LegalHour.live, my co-host and fellow attorney, Joey Vitale, and I explained why you need to use pre-interview agreements and also the exact clauses you should include in your agreements.
Podcast and Livevideo Pre-Interview Agreement Clauses:
1. Identify parties to the agreement.
2. Scope and nature of show.
3. Live, recording and repurposing rights.
4. Promotion and marketing rights.
5. Revenue and distribution rights.
6. Dispute resolution and venue
I can find a reason to NOT do almost anything if I turn my mind to it, and live video is no exception.
However, if you’re going to avoid such a powerful marketing tool in your practice, then at least come up with some decent excuses. The ones I’m hearing these days aren’t very good at all.
The truth is that live video is an amazing opportunity to connect with your current and future clients in a real, personal way. This is because people get to see a bit of the real you. Done right, it build trust and confidence in you as a person and as a lawyer (not that the two are incompatible with each other…)
Here are my top 7 out of many bad reasons that lawyers want to stay away from live video.
It’s Not Professional
Let’s punch this one right in the face, because it’s the most common excuse I hear.
Normally it’s followed closely by me asking “what’s professional mean?”.
Often it turns out that “professional” in the mind of the other participant is a synonym for “high production value videos” which, of course, isn’t true. They think that every video needs to be a Spielberg blockbuster.
While the video-slash-movie approach for lawyers is coming along nicely, there are still a vast number of train wrecks out there produced by people who think that “professional” means a dull sound track, suit and tie, law books in the background, and an earnest discussion about “rights” and how they can go about protecting yours.
The problem is in the process. You hire a film crew, get big lights, and all of a sudden find yourself in a weirdly alien environment that you’re not comfortable in. In addition, a heap is riding on this because you’ve now invested a bucket of money into the process. As a result, many lawyers kind of freak out.
The resulting wooden, scared looking videos are rarely worth the money that was invested in them.
But at least they’re “professional”…
I Might Make a Mistake
If you replace “might” with “will” then this is completely accurate.
Earlier today I joined Jennifer Quinn, author of “Leverage Livestreaming To Build Your Brand,” and we engaged in a rapid-fire back and forth covering 23+ legal tips to help livestreamers safely do business on the social media platforms.
Click here or on the image below to watch the video. Enjoy and reach out with any questions!
Two big mistakes I see online businesses make (and how you can avoid making them yourself)
Are you interested in learning the two biggest mistakes 99% all live video creators make?
Then watch my short two-minute video.
So what did you think? Agree or disagree? I know I’ve been guilty of this in the past. How about you?
If you’d like to dive a bit deeper into a different (and better) mindset focusing on respecting the time and attention of your audience and raising the bar in your professional relationships, then I invite you to watch and listen to today’s Maximum Lawyer Podcast (video and audio links below). These guys did a great job of doing a live video interview the right way.
Co-hosts and lawyers extraordinaire, Jim Hacking and Tyson Mutrux, had Bob Burg on today’s show. Bob is a friend, gifted speaker, consultant and best-selling author of numerous books including “The Go-Giver” and “Adversaries into Allies”).