The topic Wednesday night is “Personal Branding, Marketing and Networking Millennial Style” with my favorite guest of all time, my daughter, and first year associate lawyer at Shepard Mullin, “AJ” Jackson.
If you’re a new lawyer, how can you build relationships and network with others? Are texting, Snap, and Instagram Stories and DMs, the new happy hour—especially in a COVID-19 world?
If you’re a seasoned practitioner (like yours truly) who’s interested in tapping into the world of millennial clients and referral sources, what works and what’s totally lame?
Well, on this show, AJ will share her thoughts on all the above and more. She may even tell you a few embarrassing stories about her dad 😉
Make sure to connect with AJ on LinkedIn, Instagram and at her firm, Sheppard Mullin. Also please make sure to join us this Wednesday night. This is going to be fun!
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.
Enjoy the show and reach out to Shama with any questions or needs.
Want to listen to the #podcast version of our chat? No problem, the new episode just dropped on Apple podcasts. You can also listen on your other favorite platforms!
He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.
When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.
This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.
If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).
Here’s the new recorded video interview with Harlan Schillinger, aka “The Godfather of Legal Advertising.” This is what lawyers need to focus on, RIGHT NOW, to stay relevant and keep business coming in the front door. BTW, this will work for almost any business and occupation. [Update– podcast episode just dropped on all major platforms]
Each Wednesday night I’m going live at MitchJackson.live and sharing FREE legal marketing tips, approaches and guest experts, to help YOU build YOUR law practice. I’m hitting the “go live” button at 5 pm PT (8 pm ET) and you’re invited to stop by, say hi, ask questions, and enjoy the content. Yes, you can share this new show with all the lawyers in your life who you feel might enjoy and benefit from the content 😉
Every single live video show includes specific tips and expert interviews with live Q&A. There’s no wasted time or BS. What you do get is 34+ years of my marketing approaches and strategy, in 60 minutes or less that will take you from unknown to unforgettable. You also get, completely FREE, massive legally focused tips, from SELECT expert guests, that will show you new ways to market your firm, build your brand, help more clients and in the end, make more money.
All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.
During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.
This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.
“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)
“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin