Here’s the new recorded video interview with Harlan Schillinger, aka “The Godfather of Legal Advertising.” This is what lawyers need to focus on, RIGHT NOW, to stay relevant and keep business coming in the front door. BTW, this will work for almost any business and occupation. [Update– podcast episode just dropped on all major platforms]
Each Wednesday night I’m going live at MitchJackson.live and sharing FREE legal marketing tips, approaches and guest experts, to help YOU build YOUR law practice. I’m hitting the “go live” button at 5 pm PT (8 pm ET) and you’re invited to stop by, say hi, ask questions, and enjoy the content. Yes, you can share this new show with all the lawyers in your life who you feel might enjoy and benefit from the content 😉
Every single live video show includes specific tips and expert interviews with live Q&A. There’s no wasted time or BS. What you do get is 34+ years of my marketing approaches and strategy, in 60 minutes or less that will take you from unknown to unforgettable. You also get, completely FREE, massive legally focused tips, from SELECT expert guests, that will show you new ways to market your firm, build your brand, help more clients and in the end, make more money.
All else being equal, the relationships we build with our clients is more important than the products and services we provide to them. This is the premise behind the new Wall Street Journal best-selling book, “Fanocracy- Turning Fans into Customers and Customers into Fans” written by my dear friend, David Meerman Scott, and his daughter, Reiko Scott.
During my Tuesday evening LegalMinds Mastermind live video, David shared specific examples of how lawyers and other professionals, can use the approaches outlined in Fanocracy, to create passionate fans who will help market, brand and share your practice and services with the world.
This interview was good. I hope you enjoy and benefit from these new approaches to marketing and branding. Even more important, I hope you take action on these powerful ideas.
“Fanocracy is a deep dive into strategies to build a powerful culture that drives business success. It also explores the thinking of a new generation—one that values community, sharing, and justice. David and Reiko share surprising ideas you can implement immediately, such as letting go of your work and allowing people to make it their own, seeing the world as a gift and giving gifts in return, celebrating your customers’ stories, and the power of compassion.” -Tony Robbins (from the foreword)
“Reiko and David have captured the essence of how organizations, small and large, can organize and amplify the passions of their best customers. It’s not difficult, but it’s not common either: by building personal relationships and thus doing better work. A breakthrough in clarity and simplicity.” -Seth Godin
Creating “Talk Triggers” for your professional practice or business is a powerful approach to advertising, marketing, and branding. That’s why I asked Jay Baer to be my guest on last Tuesday’s LegalMinds Mastermind live video.
Usually, my LegalMinds’ live video interviews are private but once or twice a year, I’ll open things up to the general public. This is one of those times.
For those of you who don’t know Jay, he happens to be one of the top marketing and customer experience experts in the business. He’s an inspirational “Hall of Fame” speaker, an entertaining emcee, New York Times best-selling author of six books and founder of five multi-million dollar companies. His