California Consumer Privacy Act (CCPA)

California Consumer Privacy Act (CCPA)

Data Privacy Issues

Between January and September 2019, it’s reported that there were over 7.9 billion data records exposed — a 33% increase from the same time in 2018. In the first quarter of 2020, the number of exposed privacy records were at an increase of 273% over last year.

In 2020 along, there have been dozens of massive reported data breaches including:

MGM Resorts: In July, 2020: Researchers found 142 million personal records from former guests at the MGM Resorts hotels for sale on the Dark Web…

Continue reading “California Consumer Privacy Act (CCPA)”

Kerry O’Shea Gorgone: “Underestimation is Not Recommended.”

Great conversation!

When it comes to Kerry, underestimation is not recommended 😉

Today’s conversation revolved around trust, branding, and how we  can all do things better in a COVID-19 world.  (video | podcast is on the way).

#hackinglegal #hackingsocial

“Personal Branding, Marketing and Networking Millennial Style” with AJ Jackson

The topic is “Personal Branding, Marketing and Networking Millennial Style” with my favorite guest of all time, my daughter, and first year associate lawyer at Shepard Mullin, “AJ” Jackson.

If you’re a new lawyer, how can you build relationships and network with others? Are texting, Snap, and Instagram Stories and DMs, the new happy hour—especially in a COVID-19 world?

If you’re a seasoned practitioner (like yours truly) who’s interested in tapping into the world of millennial clients and referral sources, what works and what’s totally lame?

Well, on this show, AJ will share her thoughts on all the above and more. She may even tell you a few embarrassing stories about her dad 😉

Enjoy the show and please make sure to connect with AJ on LinkedIn, Instagram and at her firm, Sheppard Mullin.

Mitch

Podcast version here.

“The Zen of Social Media Marketing for Lawyers” with Shama Hyder

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Enjoy the show and reach out to Shama with any questions or needs.

Want to listen to the #podcast version of our chat? No problem, the new episode just dropped on Apple podcasts. You can also listen on your other favorite platforms!

#hackingsocial

ACTIONABLE IDEAS IN A WORLD FULL OF UNCERTAINTY with Mark Schaefer and Mitch Jackson

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

In this conversation, Mark shares why he wrote “Marketing Rebellion” and discusses how COVID-19 has literally changed everything we know and do about marketing and branding. Click here to watch on YouTube or here to listen on the podcast.

He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.

When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.

This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.

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To listen to more interviews just like this, join us each Wednesday Night at Wednesday Night Legal Marketing (not just for lawyers).

Check out my LegalMinds 2.0 Mastermind to learn how to do all this, and more, with a community of lawyers and professionals who live and work around the world.

Get my book, “The Ultimate Guide to Social Media” (Mark contributed a chapter in the book) and stay connected with my and my various projects on all the social platforms right here.

If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).

Thanks everyone. Make each day your mastermind!

Mitch

#hackingsocial

What Lawyers Need to Do RIGHT NOW to Stay in Business and Help People!

Here’s the new recorded video interview with Harlan Schillinger, aka “The Godfather of Legal Advertising.” This is what lawyers need to focus on, RIGHT NOW, to stay relevant and keep business coming in the front door. BTW, this will work for almost any business and occupation. [Update– podcast episode just dropped on all major platforms]

Please feel free to watch past episodes and get upcoming show schedules and information at WednesdayNightLegalMarketing.live

Watch live shows at MitchJackson.live (each Wed at 5 pm PT | 8 pm ET).

Want to connect with Harlan? Simply click here 😉

Thanks for stopping by!

Mitch

#hackinglaw