Build a Multifaceted and Multi-Product Business and Brand in 2018

In business, putting all your eggs in one basket looks nice and makes it easy to stay organized. The only problem is when your eggs crack (and they will), or if you lose your basket all together, bad stuff happens.

One way I’ve been able to avoid having disaster hit my professional life is to be multifaceted, offer multiple products and services, and be diversified. Changing with the times and keeping a close eye on future trends has helped me build, over the last 30 years, my businesses and the personal and professional brands I enjoy and am proud of today.

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