It was a pleasure being interviewed by Daniel Marcos in his article, “Inside The Mind Of A Real-Time Marketing Master.” Daniel did a great job of digging deep and finding out how and why we use real-time marketing and branding, like newsjacking, to provide unique content, help others, and build our brand.
I think this small part of his article nailed exactly how we’re doing the real-time newsjacking dance and so I’m sharing it here with you. There’s no reason that you can’t do the same thing. BTW, you can read the entire article by clicking here.
The Value Of Human Connection In Real-Time Marketing And Newsjacking
Mitch has leveraged topics from all over the world, whether it’s newsjacking about a case out of South Africa, or a trending popular court case out of New York or London. It has allowed his firm to amplify his expertise as a lawyer and share his expertise as a lawyer. Most important, it has allowed Mitch to share his human side as a lawyer and that’s where the real magic happens.
Mitch explains how human connection is an integral factor of his success.
“I’m going for a run on a Saturday morning down at the beach, and the Facebook Cambridge Analytica data breach story breaks. I haven’t shaved, I’ve got my hat on, I’m sweaty, but I just stop and I let everyone know on Periscope, which is Twitter Live, what my immediate thoughts are and, that I’ll be doing a follow-up story on this data breach within the hour everyone can read, watch or listen to at my website.”
“What that does,” Mitch explains “is it shows the consumer, it shows my audience that I’m a human being. I’m a dad, I’m a husband, I’m just like the neighbor next door. I share the same interests as my audience and as a lawyer, I can talk about an aspect of that interest that others may not have thought about. That’s what connects me with my audience, unlike other lawyers.”