Inside The Mind Of A Real-Time Marketing Master by Daniel Marcos

It was a pleasure being interviewed by Daniel Marcos in his article, “Inside The Mind Of A Real-Time Marketing Master.” Daniel did a great job of digging deep and finding out how and why we use real-time marketing and branding, like newsjacking, to provide unique content, help others, and build our brand.

I think this small part of his article nailed exactly how we’re doing the real-time newsjacking dance and so I’m sharing it here with you. There’s no reason that you can’t do the same thing. BTW, you can read the entire article by clicking here.

The Value Of Human Connection In Real-Time Marketing And Newsjacking

Mitch has leveraged topics from all over the world, whether it’s newsjacking about a case out of South Africa, or a trending popular court case out of New York or London. It has allowed his firm to amplify his expertise as a lawyer and share his expertise as a lawyer. Most important, it has allowed Mitch to share his human side as a lawyer and that’s where the real magic happens.

Mitch explains how human connection is an integral factor of his success.

“I’m going for a run on a Saturday morning down at the beach, and the Facebook Cambridge Analytica data breach story breaks. I haven’t shaved, I’ve got my hat on, I’m sweaty, but I just stop and I let everyone know on Periscope, which is Twitter Live, what my immediate thoughts are and, that I’ll be doing a follow-up story on this data breach within the hour everyone can read, watch or listen to at my website.”

“What that does,” Mitch explains “is it shows the consumer, it shows my audience that I’m a human being. I’m a dad, I’m a husband, I’m just like the neighbor next door. I share the same interests as my audience and as a lawyer, I can talk about an aspect of that interest that others may not have thought about. That’s what connects me with my audience, unlike other lawyers.”

Read the full article here.

The Master of Newsjacking!

 

Earlier today I enjoyed joining marketing and #newsjacking expert, David Meerman Scott, for a few minutes on today’s Growth Institute Webinar, “Real-Time Marketing for CEOs: How to get noticed, get leads and grow your business.”

I’m not sure if there will be a recorded version of the live show but click here for the original link. If it’s recorded and available to the general public, I’ll update this post and share 😉

Newsjacking to Build Inbound Links

In his new post, “Periodic Table of Link Building Includes Newsjacking” marketing expert, David Meerman Scott, shares #newsjacking tips to help build inbound links to your website.

In the post, he was kind enough to share our recent newsjacking effort with last Monday’s federal indictments. Take a look at David’s post and get new ideas for improving your marketing and brand. If you have time, checkout my post, “What To Do If You’re Going To Be Indicted.”

 

Fantastic Time Speaking at Tony Robbins!

I recently had the opportunity to share the stage with my friend, David Meerman Scott, at the Tony Robbins Business Mastery Event in Las Vegas. There were 2,000 people in the audience and I walked away impressed with the entire production, experience and everyone involved.

David and I talked about marketing and branding and specifically, the concept of real time newsjacking. In fact, during the event David shared his new course titled, “New Marketing Mastery” which includes everything you need to know about this powerful business tactic. I newsjack in one form or another, on a weekly basis, and encourage anyone interested in doing the same to get David’s course. It’s that good!

It looks like I’ll be back at next year’s event and so maybe I’ll see you there!

 

Newsjacking with Ken Hardison of PILMMA

I enjoyed being interviewed earlier this week by Kenneth L Hardison of Personal Injury Lawyers Marketing and Management Association about the marketing approach called “newsjacking.” I think Ken’s new show, “The Law Practice Advisor Show” is going to add value to lawyers and other professionals interested in raising their marketing game in 2017. Also, always a pleasure to mention and share friend, David Meerman Scott, and all he does.

Click here to watch the video interview.

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What Do the Streaming.Lawyer, David Meerman Scott and Newsjacking All Have In Common?

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Newsjacking has been one of the most powerful tools my firm has used to expand our sphere of influence around the world. In this recent post, author, speaker and marketing expert, David Meerman Scott, shares his thoughts about a newsjacking effort gone wrong!

Click here to read David’s post!