I’ve set up a new group for professionals who enjoy using live streaming to exchange ideas and build their businesses and companies. This new group tool allows for smaller communities with similar interests and passions to enjoy Periscope in a more controlled environment.
It’s critically important to appreciate the fact that when you walk onto the stage or hit the “go live” button on Periscope or Blab, you NEED to grab the attention of your audience before doing anything else. Here are 5 good ways that work well for me.
Periscope broadcasters can now livestream to the world through their GoPro Hero 4 Black and Hero 4 Silver cameras. What this means for business owners and entrepreneurs is the ability to raise the bar when it comes to communication and transparency. The almost unlimited types of GoPro mounts already on the market allow users to share their world with customers and clients in ways that are only limited by your imagination (today’s Periscope saved on Katch)
For the first time, business owners can pull back the curtain and share their world and customer experiences with a global audience. The easy to use, hands free, and free broadcasting platform will allow all of us to build better communities and raise the bar when it comes to earning trust and being transparent.
All of the below ideas will allow you to engage mobile users in a real-time fashion and in my opinion, that’s the name of the game in today’s world. Several ways I see the new GoPro/Periscope integration helping in business are as follows. Most involve the GoPro to be mounted on your body or head:
Product Demonstrations- You can now do a POV (point of view) demonstration while holding the product in your hands and answering questions. The same applies while riding or using products that move, jump, dive or fly. In the near future, professionals like lawyers may be able to livestream a hearing, motion or trial for the consumer (and potential client) to watch and critique.
Remote Focus Groups, Testimonials, Experiences
Improve Transparency and Show Human Side
Share Breaking News, Newsjacking, Connecting with Journalists, Respond to Disasters
Interviews and Q&A
Behind-the-Scenes of Events
Promotions, Deals, Contests
Recommendations, Personal Brand Experiences, Client Businesses
Expand Sphere of Influence and Reach New Markets
So how will you use Go Pro and Periscope in your business?
I’m looking forward to sharing biz, law, livestreaming, and communication tips at next week’s San Francisco Periscope Summit. If you can’t make the event, make sure to get my personalized updates while I’m there via Periscope, Snapchat (CA_Law), Facebook Live, Instagram and Twitter!