As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.
I recently shared this video presentation, “10 LEGAL STRATEGIES TO PROTECT AGENCIES AND SOCIAL MEDIA MANAGERS” during AgoraPulse’s recent Social Success Summit 2.0. At the end of a month, I’m honored to report that my presentation was voted the second most popular by the general public (#2 out of 27).
In any case, AgoraPulse has given me permission to share these 10 tips, plus a few bonus tips, with you. Whether you’re an individual doing business online or, an agency or manager looking to improve your “best practices,” I hope you find value in this presentation. Click here to watch the video I just uploaded to YouTube.
If you have any questions or would like to stay connected, the best place to reach me for social, digital and biz/legal related needs is right here at the Streaming.Lawyer
If you’d like to connect on social, you can find me on most of the platforms (@mitchjackson) with most links listed right here.
It was a pleasure being part of AgoraPulse’s Summit and until we see each other online or next conference, make each day your masterpiece!
Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.
They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.
Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.
Creating and sharing content on social media involves the same strategy.
Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.
Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.