Running, Mountain Lions, and FOMO

There was a mountain lion sighting yesterday here at Wood Canyon. I thought I’d grab my GoPro and take a run during lunch to see what all the excitement is about. Join me!

#attorney #lawyer #running

Persuasion in the Courtroom and on Social Media

Good trial lawyers know that giving a great opening statement or, an effective closing argument, involves more than simply sharing the facts and evidence.

They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that in the end, adds meaning and value as to why everyone is in the courtroom.

Respecting the time and attention of your jury is critically important. Making sure your presentation is timely, relevant, and strategically transparent is not an option. Doing so builds rapport and trust. Empowering your jury to take that next step, that desired action, will all but guarantee a win for your client.

Creating and sharing content on social media involves the same strategy.

Just like a lawyer in court, your content must be relevant and interesting. It must be timely and in most cases, entertaining.

Strive to create and deliver content in your own unique way and in your own voice. Depending on the circumstances, add the right amount of emotion and in the end, you’ll be creating memorable content that others will talk about, share, and take action on.

I hope you found this approach useful 😉

Mitch

One BIG Secret to Success!

My dear friend, Nicole Abboud, in partnership with Attorney at Work, shared this valuable tip in her recent video. It not only works for lawyers, it works for everyone in business. Enjoy!

Thank you Nicole. Also, thanks for passing it along 😉

#attorney #lawyer

LegalMinds Mastermind “End of Summer 2 for 1” Sale!

The last day of summer is Monday, September 23rd. To celebrate another exciting year in the LegalMinds Mastermind Community and, to help get current, and new lawyers ready for 2020, and beyond, we’re offering a special “End of Summer 2 for 1” sale on selected LegalMinds Mastermind plans (limited time only).

For those of you who have been on the fence about joining LegalMinds, now’s the time to find out what all the excitement is about regarding this global lawyer mastermind community. Current members can take advantage of this limited-time special to upgrade their memberships and get private one on one time with me!

Click here for all the details.

Thanks, everyone. Make the rest of your day, and week, a masterpiece!

Mitch

P.S. If you’re a lawyer who’s interested in expanding his or her brand from local to global, this is mastermind community that will show you how to do just that.  Take a look and see if we’re a good fit for you!

HOW TO DO SOCIAL MEDIA THE RIGHT WAY IN 2019

My Story (The Short Version)

When I first opened the doors to my very own law firm 33 years ago, I tried to market and build my practice like all the other big law firms in town.

It didn’t work.

They had more money and resources than I did. Because of this, they were able to stand out and get all the good clients. Despite how hard I tried to get noticed and bring in bigger cases, nothing worked.

I believe most new business owners experience the same thing. It doesn’t matter if you’re a lawyer, doctor, or the new local sandwich shop in town.

In fact, I shared my struggle, and this part of my story, in a short video during a morning run not too long ago.

Then I Did This

After about 5-7 years, something happened that changed everything for the better. I did something radically different, and it worked. It worked very well.

Continue reading “HOW TO DO SOCIAL MEDIA THE RIGHT WAY IN 2019”

The truth behind successfully building your brand on social media

If you want to play QB in the NFL, you’ve got to learn to do more than throw a nice spiral. Just for starters, you need to learn how to run plays, read defenses, and be a leader. You’ve got to execute while being chased by 300 pound linemen who want to take your head off.

If you want to be the best, you need to be good, execute and make good things happen.

Social media is the same thing. Posting content is one thing. It’s like learning how to throw a football. Knowing the “game” and consistently executing the right way, and at the right time, to get the results you’re looking for is a completely different thing.

Watch the video to see what I mean (less than 2 minutes)

Together with 46 other experts from around the world, I share everything you need to know in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

I also dive much deeper in my LegalMinds Mastermind. 

#attorney #lawyer #law #entrepreneur