The last day of summer is Monday, September 23rd. To celebrate another exciting year in the LegalMinds Mastermind Community and, to help get current, and new lawyers ready for 2020, and beyond, we’re offering a special “End of Summer 2 for 1” sale on selected LegalMinds Mastermind plans (limited time only).
For those of you who have been on the fence about joining LegalMinds, now’s the time to find out what all the excitement is about regarding this global lawyer mastermind community. Current members can take advantage of this limited-time special to upgrade their memberships and get private one on one time with me!
Thanks, everyone. Make the rest of your day, and week, a masterpiece!
P.S. If you’re a lawyer who’s interested in expanding his or her brand from local to global, this is mastermind community that will show you how to do just that. Take a look and see if we’re a good fit for you!
When I first opened the doors to my very own law firm 33 years ago, I tried to market and build my practice like all the other big law firms in town.
It didn’t work.
They had more money and resources than I did. Because of this, they were able to stand out and get all the good clients. Despite how hard I tried to get noticed and bring in bigger cases, nothing worked.
I believe most new business owners experience the same thing. It doesn’t matter if you’re a lawyer, doctor, or the new local sandwich shop in town.
In fact, I shared my struggle, and this part of my story, in a short video during a morning run not too long ago.
Then I Did This
After about 5-7 years, something happened that changed everything for the better. I did something radically different, and it worked. It worked very well.
If you want to play QB in the NFL, you’ve got to learn to do more than throw a nice spiral. Just for starters, you need to learn how to run plays, read defenses, and be a leader. You’ve got to execute while being chased by 300 pound linemen who want to take your head off.
If you want to be the best, you need to be good, execute and make good things happen.
Social media is the same thing. Posting content is one thing. It’s like learning how to throw a football. Knowing the “game” and consistently executing the right way, and at the right time, to get the results you’re looking for is a completely different thing.
Watch the video to see what I mean (less than 2 minutes)
I’m excited to be joining Dr. Ai Addyson-Zhang on live video this Wednesday (2 pm Pacific) to chat video, live video and my new book. Dr. Ai is at speaking this week at VidCon (10th Anniversary) and I’m honored to be part of her very busy day.
I believe social media is all about sharing good content, helping others, and building relationships. Building a well-known brand, bringing in new clients and customers, and increasing your income come from engaging, caring and providing value.
My general rule is that only 20% of my posts on social media are about my law firm or me. The other 80% are focused on sharing valuable tips, helping others, and curating good third party content that I believe will be useful to my audience.
Regardless of what kind of posts I’m publishing, I always try to share part or all of each post on as many different relevant platforms as possible. This allows me to add value to more people than just posting in one place and, it also helps me get the most amount of exposure for my brand, in the least amount of time. If you’re like me, protecting my time is always an important goal.
Several Initial Thoughts
Before we get started, remember that in today’s digital world, we’re all media companies. Having a digital presence is critically important. Producing, sharing useful content, and engaging with others is mandatory to build your brand and long-term success.
It’s also important to understand and appreciate the fact that while content is king, context and personality are everything. Each platform is different (some more than others), so care must be taken to post and share the right content, in the right way, to the right platforms.
Use the approaches shared in my book to help you create helpful and engaging content. Feel free to duplicate the process I share below to save time and expand your sphere of influence by repurposing quality content quickly, easily and on as many different relevant platforms as possible.
Please note that while I’ll be using a website or blog post as an example of the original content that is being repurposed, the same approach applies if your original content is a video, podcast, or any other kind of content that can be read, listened to, or viewed on social media.
Step #1: Website and Blog
Create and share personal and professional news, updates or other helpful content in a properly written blog post. Once again, for purposes of this post, your original content may be a video on YouTube, a post on Facebook, or even a podcast. The same approach applies.
Use effective headings and appropriate keywords. Use an emotional story format and write in your own voice. Try to avoid professional and industry-specific jargon if possible. Make the post interesting and easy to read. Increase interaction by always including a picture, graphic or video.
If you’re creating social media content like all the other business owners and professionals out there, then you’re probably doing things the wrong way. Be yourself and unique. Share your art. Use the communication tips I share in the 19 chapters found in the third section of my book (“Part Three: Social Media Communication and Success Tips”) to stand out, make your point, and get people to take action.
By the way, if you don’t have a quality website or blog, then get this done. This needs to be a high priority. Everyone is going mobile (smartphones and tablets) so make sure your site is mobile responsive (no exceptions). For more tips and details, see Thomas Wallin’s chapter on websites and chapters by Chris Brogan and Nick Rishwain of Experts.com on blogging.
Step #2: Twitter
Share the catchy caption or heading of the social media content you just created, together with a short descriptive sentence, on Twitter. Include a link back to your original blog post. Tag people or companies you referenced in the original post and use one or more relevant hashtags.
Pictures attract attention and create more engagement. As such, add the image you used in your initial content to your tweet. If you don’t have a picture, use one of the free or inexpensive paid online services to grab an image that relates to your story. Better yet, take and use your own picture that relates to the original content.
One of my favorite ways to create a picture or video with my tweet is to capture a picture or clip of a video (screenshot) from my blog post using my computer shortcut (Shift-Command-4) or QuickTimePlayer on a Mac, use “Jing” or SnagIt by TechSmith.