This week I’m sharing several new posts and interviews to help people who are working from home because of the Coronavirus. For those of you who are professional speakers and event planners, there are several resources for you too. Please share with those who could use this information. Thanks!
In 2020, my team and I are going to continue pursuing the same two goals we’ve been focusing on for the past 34 years.
GOAL #1: To provide top-notch personalized legal solutions specifically tailored to each client to help get the exact results they’re looking for.
GOAL #2: To create raving fans by providing an exemplary client experience while executing the first goal.
Sound interesting? Want to learn more?
Well, right now while I’m running, I’m listening to the SocialPros podcast interview of marketing expert and business growth strategist, David Meerman Scott, with the always impressive Jay Baer and Adam Brown. In this episode, David shows you how to leverage your relationships and social media to build a ‘Fanocracy’ for yourself. Give it a listen over the weekend
Because this approach to business is so powerful, I’d also order David and Reiko’s new book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” I’ve got an early copy and can comfortably tell you that it’s going to be one of your favorites!
OK, that’s it for now. Have a great weekend and make each day your masterpiece!
The Continuing Education of the California State Bar (CEB) has invited me to be on their webinar to share the following presentation:
“How to Communicate Persuasively in Court and on Social Media”
We go live next Wednesday, November 13th (Noon Pacific | 3 pm ET | 8 pm London). The FREE registration link is RIGHT HERE!
More about the show
Good trial lawyers know that giving a great opening statement or a compelling closing argument involves more than merely sharing the facts and evidence. They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that, in the end, adds meaning and value for everyone in the courtroom.
Connecting with others and building your business, especially when using social media, involves the same strategy. During this live video, I’ll show you how to do all of this, and more, to connect in court and on the social media platforms to build new relationships and close more deals.
What is the “P-U-B” method of communication on social media? Have you tried Tamsen Webster’s “Red Thread” approach to persuasion when creating and sharing digital content?
If you’re not sure what I’m talking about, then you’re going to enjoy this video.
Once or twice a year, I share private content from my LegalMinds Mastermind with the public. This is one of those times.
During this week’s Tuesday live video, social media marketing and branding expert, Erin Gargan King, presented outstanding tips to help lawyers create better content and build their brands on social media. In addition to the “P-U-B” and “Red Thread” methods, Erin also emphasized the importance of training yourself to show your “authentic self” to the world and shared ways to do so consistently.
What I’m sharing in this video are a few clips/highlights that I put together from the regular hour-long weekly Tuesday Q&A.
The content is good. I hope you enjoy the tips!
Stop by LegalMinds if building your brand on social media is of interest to you. You can connect with Erin at Socialite.
When most online business owners, marketers, and digital marketing specialists mention SEO, they’re talking about the concept of traditional “Search Engine Optimization.” The process of improving the quantity and quality of online traffic by increasing the visibility, through ranking, of a website or page, to search engine users.
David Meerman Scott was kind enough to write the foreword to my new book. Here’s a short video clip narrated by Rich Miller giving shout-outs to contributing experts Jay Baer, Bob Burg, Mark Schaefer and Chris Brogan.
Click here to grab your copy of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, Kindle and Audible)