MY TWO GOALS IN 2020

In 2020, my team and I are going to continue pursuing the same two goals we’ve been focusing on for the past 34 years.

GOAL #1: To provide top-notch personalized legal solutions specifically tailored to each client to help get the exact results they’re looking for.

GOAL #2: To create raving fans by providing an exemplary client experience while executing the first goal.

Sound interesting? Want to learn more?

Well, right now while I’m running, I’m listening to the SocialPros podcast interview of marketing expert and business growth strategist, David Meerman Scott, with the always impressive Jay Baer and Adam Brown. In this episode, David shows you how to leverage your relationships and social media to build a ‘Fanocracy’ for yourself. Give it a listen over the weekend

How to Use Social Media to Create a Fanocracy for your Brand

Because this approach to business is so powerful, I’d also order David and Reiko’s new book, “Fanocracy: Turning Fans into Customers and Customers into Fans.” I’ve got an early copy and can comfortably tell you that it’s going to be one of your favorites!

OK, that’s it for now. Have a great weekend and make each day your masterpiece!

Mitch

“How to Communicate Persuasively in Court and on Social Media”

The Continuing Education of the California State Bar (CEB) has invited me to be on their webinar to share the following presentation:

“How to Communicate Persuasively in Court and on Social Media”

We go live next Wednesday, November 13th (Noon Pacific | 3 pm ET | 8 pm London). The FREE registration link is RIGHT HERE!

More about the show

Good trial lawyers know that giving a great opening statement or a compelling closing argument involves more than merely sharing the facts and evidence. They know that to build trust and be persuasive, they must weave the facts and evidence into an interesting and sometimes entertaining story that, in the end, adds meaning and value for everyone in the courtroom.

Connecting with others and building your business, especially when using social media, involves the same strategy. During this live video, I’ll show you how to do all of this, and more, to connect in court and on the social media platforms to build new relationships and close more deals.

It would mean the world to me if you register, watch and also share with your friends.

Thanks!

Mitch

SOCIAL MEDIA TIPS FOR LAWYERS

What is the “P-U-B” method of communication on social media? Have you tried Tamsen Webster’s “Red Thread” approach to persuasion when creating and sharing digital content?

If you’re not sure what I’m talking about, then you’re going to enjoy this video.

Once or twice a year, I share private content from my LegalMinds Mastermind with the public. This is one of those times.

During this week’s Tuesday live video, social media marketing and branding expert, Erin Gargan King, presented outstanding tips to help lawyers create better content and build their brands on social media. In addition to the “P-U-B” and “Red Thread” methods, Erin also emphasized the importance of training yourself to show your “authentic self” to the world and shared ways to do so consistently.

What I’m sharing in this video are a few clips/highlights that I put together from the regular hour-long weekly Tuesday Q&A.

The content is good. I hope you enjoy the tips!

Stop by LegalMinds if building your brand on social media is of interest to you. You can connect with Erin at Socialite.

What Is The Social Media ‘SEO’ Success Formula?

Hint- It’s probably not what you think it is!

When most online business owners, marketers, and digital marketing specialists mention SEO, they’re talking about the concept of traditional “Search Engine Optimization.” The process of improving the quantity and quality of online traffic by increasing the visibility, through ranking, of a website or page, to search engine users.

The kind of SEO I’m referencing when referring to social media is substantially different. Click here to read my new article on LinkedIn!

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Related article on LinkedIn

“How to do Social Media the Right Way in 2019”

DAVID MEERMAN SCOTT (Audio Clip from Foreword) TO MY NEW BOOK!

David Meerman Scott was kind enough to write the foreword to my new book. Here’s a short video clip narrated by Rich Miller giving shout-outs to contributing experts Jay Baer, Bob Burg, Mark Schaefer and Chris Brogan.

Click here to grab your copy of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” (paperback, Kindle and Audible)

Mitch’s Interview on “The Growth Goal Podcast”

I really enjoyed sharing some of my very best business and social media success tips on THE GROWTH GOAL podcast hosted by the amazing Alycia Mitchell Kinchloe, Esq. It’s live! Click here to listen!