When It Comes To Social Media, Just Do It!

When I was six years old, my parents put a tennis racket in my hand and told me to hit the ball over the net. For the next 12 months, that’s what I did.

It wasn’t until a year later that I had my first private lesson. Eight years later I was a nationally ranked high school freshman tennis player holding down the #1 spot on the varsity team.

Also during my freshman year in high school, a bunch of us showed up to play football. None of us had played before, but we put on the pads, hit people, and caught balls. By the time our senior season rolled around, we had a very good team.

I’ve had the same experience with motocross, hang gliding, scuba diving, windsurfing and even trying cases in court. The first step was always a bit scary but I just “did it,” and everything worked out. Over time and with the help of others, I always seemed to figure things out.

Without Taking Action, Nothing Happens

The same approach applies to social media and live video. Nothing happens until you jump on a platform and start engaging.

Get one of the books I mention below, or go to Google or Youtube and spend a few minutes studying up on the use and dynamics of a specific platform. If you’re a professional in my LegalMinds mastermind, go to our private resource page, select the platform you’re interested in, and follow the instructions. Regardless of how you go about it, the important thing is to take action and just do it.

Once you start using a social media or live video platform, you’ll learn more and figure things out as you go. As time goes by, you’ll get better at sharing your message and engaging with others.

The mistakes you make will be learning lessons. Just like I use to hit the ball into the net, run the wrong pass pattern, or crash my motocross bike in the whoops at high speed (hey, it’s hard), it’s doing the tasks, over and over, that makes us better.

Each week, add a new social media or live video platform to your efforts. Be real, consistent, and add value to the lives of your audience. Do this on a daily basis and by this time next year, you’ll be glad you decided to “just do it” and get on social media and live video.

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Resources:

“The New Rules of Marketing & PR” by David Meerman Scott

“Known” by Mark Schaefer

“Shareology: How Sharing Powers the Human Economy” by Bryan Kramer

“Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video” by Jennifer Quinn

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Mitch Jackson enjoys combining law, social media, and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. Click here to get Mitch to speak at your event in 2018.

2018 Tips for Entrepreneurs (by someone who’s been one for 30 years)

It’s a new year and I have a good feeling that 2018 is going to be an exciting and prosperous one for all of us. For those of you doing business online, I invite you to take a close look at these business/legal tips that will help keep you safe and avoid legal problems over the course of the upcoming year.

First, please make sure to keep your business efforts and liabilities (yes, doing business creates liability) separate from your personal life and assets. What this means is that you must do business as a Limited Liability Company or Corporation and not as an individual, sole proprietor, or in a partnership (I hate partnerships- too much liability).

Continue reading “2018 Tips for Entrepreneurs (by someone who’s been one for 30 years)”

Sexual Harassment on Social Media and the #MeToo Movement

Over the past three years, I’ve had about a dozen people reach out to me about being sexually harassed relating to their social media businesses and platforms. With more and more brave victims coming out to share their #metoo experience, I thought this post needed to get written.

Social media conference attendees have contacted me about after hours “one on one” business meetings turning into sexual assaults. Two spouses have reached out for help in protecting their rights after finding out their husbands went “Weinstein” at a conference. On the other side of the coin, I’ve also had multiple people reach out who were wrongfully accused of sexual harassment and assault at social media conferences.

While names like Weinstein, Franken, Moore, Trump, Louis C.K., Ratner, and Spacey (just to mention a few), are what most people hear each night on the evening news, I believe we have similar problems in our social media communities. Although I haven’t heard about anyone I know on social media being banned from the local mall, I am seeing some bad dudes doing bad things to women. I have a feeling you have too.

Sexual harassment in the workplace is a big deal. I also think it’s a problem for many people doing business on social media. Although the offline laws do not apply in the same way to this online misconduct, I don’t think it’s difficult to notice the similarities in the end result. Because I’ve always thought that conversation is good, I want to start a conversation and encourage more dialog with you about sexual harassment on our social media business platforms.

One more thing. Almost all of the incoming calls I get concerning sexual harassment involve female victims. As such, I’m writing this post with them in mind. Please keep in mind that I understand that anyone can become a victim when it comes to sexual harassment.

Also, please note that while I am a California lawyer, I’m not your lawyer. No legal advice is being given in this post. What I am trying to do is give you something to think about. I want to give you some ideas and tools to be part of the solution and to help fix this problem.

Continue reading “Sexual Harassment on Social Media and the #MeToo Movement”

Mitch Jackson Profiled at INC.com

“Mitch Jackson leveraged the power of social media and live streaming to take his brand from local to international. Here’s what you can learn from it.”

by Dakota Shane

When you hear the word ‘law’, a lot of things come to mind. More than likely, none of those things are the phrase ‘social media’, but that didn’t stop this California lawyer from using the power of social to take his firm from a local to an internationally recognized brand, and it shouldn’t stop you either.

Click here to read the full article at Inc.com

Just Out! The New 6th Edition of “The New Rules of Marketing and PR” by David Meerman Scott

I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!

To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.

The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!


Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉

Don’t Look The Other Way On Social Media

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” -Oprah Winfrey

When you see something bad happen to someone else on social media, do you look the other way or do you do the right thing and help?

Most people pretend not to notice when others behave badly. They ignore the problem. They look the other way.

I see this a lot on social media.

When the digital fox is allowed inside the social media hen house, people get hurt. Wrongdoers are not held accountable. Ignoring the problem makes it worse for everyone.

Protecting each other is not always easy, but it is always necessary.

Have integrity, promote high standards, and act ethically in your online community. Stand tall and do the right thing.

Doing so will help make our online communities, and the world, safer and better places.

Mitch

Related: “Do The Right Thing In Your Social Media Community”