Social Media Day San Diego 2020

Social Media Day San Diego 2020

I’m looking forward to seeing old friends and making new connections during this week’s “Social Media Day San Diego 2020” (June 24-26). My panel goes live on Wednesday (4 pm ET). Checkout the agenda and get more info here https://socialmediaday.heysummit.com #smday #smdaysd

ACTIONABLE IDEAS IN A WORLD FULL OF UNCERTAINTY with Mark Schaefer and Mitch Jackson

Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.

In this conversation, Mark shares why he wrote “Marketing Rebellion” and discusses how COVID-19 has literally changed everything we know and do about marketing and branding. Click here to watch on YouTube or here to listen on the podcast.

He also shares the two major phases of consumer behavior shifts brought on by the Coronavirus (discussed in his free ebook, “The Pandemic Business Strategy Playbook- Actionable Ideas in a World Full of Uncertainty”) and four strategic ideas that will help you clarify your next business, marketing, and branding steps in an uncertain COVID-19 world and future.

When I asked Mark to share a single tip that he thought all new lawyers, doctors, CPA’s and other professionals should get and put into action, he shared a resource that made me smile for several reasons. It’s good.

This is a conversation you’ll want to watch and one that will help you move forward in your business. This is a video interview that can literally accelerate the success time frame of your life. Watch it today. Even more important, take massive action on the ideas shared and discussed in the video. Please reach out and connect with Mark here.

__________

To listen to more interviews just like this, join us each Wednesday Night at Wednesday Night Legal Marketing (not just for lawyers).

Check out my LegalMinds 2.0 Mastermind to learn how to do all this, and more, with a community of lawyers and professionals who live and work around the world.

Get my book, “The Ultimate Guide to Social Media” (Mark contributed a chapter in the book) and stay connected with my and my various projects on all the social platforms right here.

If you’d like to know why I took thousands of pages and hours of information, decades of experience, and hundreds of experts/friends, and put all this knowledge and wisdom together to share “how to” content and success tips in both my mastermind and book, here’s the 20 min story (podcast episode).

Thanks everyone. Make each day your mastermind!

Mitch

Social Media Day San Diego 2020: Virtual Interactive Summit!

 

Join us. This is going to be huge!

I’m excited to be speaking at Social Media Day San Diego 2020: Virtual Interactive Summit. This will not be your typical virtual event. Check it out at

Please share this out if you think others will find this helpful. #smdaysd

“How to Create a Client-Centered Law Firm Using Social Media”

Today’s new podcast and video just dropped. Thank you to Jack Newton of Clio for having me on his “Daily Matters” show (links below).

I truly believe there’s a MAJOR business pivot happening this very moment right before our eyes. It’s not going to be about going back to “business as usual.” It’s going to be different– and when all said and done, I think better. The mindset and approaches Jack and I talked about literally revolving around the “client-centered” law firm WILL HELP smart lawyers adjust, pivot, and move forward in this new era of law, business and life.

Lawyers, please give this a listen (or watch on YouTube). This information will help you make the digital pivot that is no longer an option. If you enjoyed the interview, please share with other lawyers who will benefit from these approaches.

Stay safe!

Mitch

____

Watch on YouTube

Watch here

Listen to the Podcast

Apple Podcasts

Spotify

Google Podcast

Stitcher

14 Ways Professionals Can Market Their Practice on Social Media in 2020

As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.

In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.

Introduction

Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.

While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are  your biggest fan really does matter. How you create human experiences on social media matters.

What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.

If you want to get serious about marketing your professional practice on social media in 2020 and, the right way to connect with today’s social savvy consumers, then use the tips and advice I share in this post, together with the approaches I share in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.

I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.

OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.

OK. Let’s get started…

Continue reading “14 Ways Professionals Can Market Their Practice on Social Media in 2020”