The Streaming Lawyer in INC.com

I’m very appreciative of Dakota Shane for profiling me in his Inc.com article titled, “This Attorney Can Teach You More About Building a Brand Using Social Media Than Any Marketing Book.”

Look no further if you’re curious to learn how I use social media and what I share in my LegalMinds Mastermind. 

Just Out! The New 6th Edition of “The New Rules of Marketing and PR” by David Meerman Scott

I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!

To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.

The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!


Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉

Don’t Look The Other Way On Social Media

“Real integrity is doing the right thing, knowing that nobody’s going to know whether you did it or not.” -Oprah Winfrey

When you see something bad happen to someone else on social media, do you look the other way or do you do the right thing and help?

Most people pretend not to notice when others behave badly. They ignore the problem. They look the other way.

I see this a lot on social media.

When the digital fox is allowed inside the social media hen house, people get hurt. Wrongdoers are not held accountable. Ignoring the problem makes it worse for everyone.

Protecting each other is not always easy, but it is always necessary.

Have integrity, promote high standards, and act ethically in your online community. Stand tall and do the right thing.

Doing so will help make our online communities, and the world, safer and better places.

Mitch

Related: “Do The Right Thing In Your Social Media Community”

If You’re Into Tech, Then You’re Going To Enjoy This Week’s Two Live Video Shows!

This week on TheShow.live we have two special episodes that will dive deep into social media, AR, VR, and MR.

Cathy Hackl

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On Tuesday, we’ll be chatting with AR, VR, and MR pro, Cathy Hackl, who just finished up a week in Las Vegas at #CES2017. She’ll be sharing her “Top 10” take-a-ways from the big event.

Kim Garst

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On Wednesday at 4 pm ET, we have Forbes Top 10 social media Influencer, Kim Garst, joining us and sharing her thoughts about the platforms she believes we should all be focusing on in 2017 and beyond.

We’ll be live on Huzza and simultaneously stream to Facebook Live at http://TheShow.today

Direct links to this week’s episodes and all past and upcoming shows can be found at TheShow.live

How To Protect Your Digital ASS(ets) With Estate and Business Succession Planning

Estate planning

What will happen to your Facebook, Snapchat and Instagram accounts when you die? Who will have access to your online business website or professional blog?

If you suffer from a serious illness or temporary incapacity, what will happen to all the domain names you have registered or use? If your incapacity is permanent, who has the legal right to access your personal and business documents on Google Drive or Dropbox?

After your death, incapacity or disability, who can access and control all of your pictures and videos on Shutterfly, Periscope, and Youtube? Will anyone need to access, for any reason, your PayPal and Stripe accounts?

Don’t forget about your smartphones, tablets, and laptops? If the FBI finds it challenging to access the iPhone of terrorists, do you think your family or business partner will be able to gain access to information they stored away on your digital devices?

Valuable Assets Most People Don’t Think About

All of the above are important and potentially valuable digital assets that should be taken into consideration in both estate and business succession planning. According to McAfee, the average Internet user has over $37,000 in unprotected digital assets. As we move from building digital footprints to digital billboards, I think this number is going to continue growing at an exponential rate.

The fact of the matter is that 60% of Americans do not have a Will or Trust. For those that do, few have thought about including their personal and professional digital assets into their estate or business succession plans.

Making sure your digital assets are part of your estate, and business succession plans is necessary for two reasons:

  1. It will help minimize and possibly even eliminate probate, avoid probate fees and estate death taxes.
  2. It will help protect valuable business assets and prevent the chance of your business being disrupted by claims and lawsuits involving domains, websites, and challenges regarding intellectual property rights.

From both a personal and business perspective, being able to control how your digital assets should be handled after death (maintained, moved and even deleted) avoids misunderstands and really will help your legal heirs settle your affairs. Planning ahead and giving access to all your digital assets including online merchant account and bill payment services will allow executors, trustees, and family members to locate and settle these accounts. In the business world, it may allow your business to move forward and thrive rather than come to a screeching halt and disappear. Continue reading “How To Protect Your Digital ASS(ets) With Estate and Business Succession Planning”

Shama Hyder (CEO of The Marketing Zen Group) Interview

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Shama Hyder is a friend and CEO of The Marketing Zen Group and author of the new book “Momentum”. Watch today’s show (recorded) and begin to learn the Five Principles of Momentum when bringing your company and brand on to the digital platform. Learn why the concept of customer focus is critical to your success and why you need to become the “go to” resource in your industry.

Dorie Clark, author of Stand Out, has this to say about Shama’s new book, “In the fact moving world of digital strategy, Shama Hyder stands out as a true expert… If you want to harness the true power of marketing in the digital age for your business, read this book.” [watch Dorie’s interview here]

Jay Baer, president of Convince and Convert and NYT bestselling author of Youtility says, “Timely and on target, Momentum shows you precisely how to use today’s modern marketing to outflank your competition. Great examples throughout and highly recommended!” [RSVP for Jay’s interview on June 20th here!]

Click here or on the image to watch today’s recorded show!