HOW TO SAVE TIME AND BUILD YOUR BRAND ON SOCIAL MEDIA WITHOUT SPENDING A TON OF MONEY!

13 Quick and Easy Ways to Create Top-Of-Mind Awareness by Repurposing Content on the Digital Platforms.

The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs book by Mitch Jackson
In Chapter 30 of my book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs,” I shared 13 ways you can save time by creating original content once, and then repurposing that content across the social media platforms. It’s my pleasure to share this chapter (slightly modified) here with you. Enjoy!
__________

I believe social media is all about sharing good content, helping others, and building relationships. Building a well-known brand, bringing in new clients and customers, and increasing your income come from engaging, caring and providing value.

My general rule is that only 20% of my posts on social media are about my law firm or me. The other 80% are focused on sharing valuable tips, helping others, and curating good third party content that I believe will be useful to my audience.

Regardless of what kind of posts I’m publishing, I always try to share part or all of each post on as many different relevant platforms as possible. This allows me to add value to more people than just posting in one place and, it also helps me get the most amount of exposure for my brand, in the least amount of time. If you’re like me, protecting my time is always an important goal.

Several Initial Thoughts

Before we get started, remember that in today’s digital world, we’re all media companies. Having a digital presence is critically important. Producing, sharing useful content, and engaging with others is mandatory to build your brand and long-term success.

It’s also important to understand and appreciate the fact that while content is king, context and personality are everything. Each platform is different (some more than others), so care must be taken to post and share the right content, in the right way, to the right platforms.

Use the approaches shared in my book to help you create helpful and engaging content. Feel free to duplicate the process I share below to save time and expand your sphere of influence by repurposing quality content quickly, easily and on as many different relevant platforms as possible.

Please note that while I’ll be using a website or blog post as an example of the original content that is being repurposed, the same approach applies if your original content is a video, podcast, or any other kind of content that can be read, listened to, or viewed on social media.

Step #1: Website and Blog

Create and share personal and professional news, updates or other helpful content in a properly written blog post. Once again, for purposes of this post, your original content may be a video on YouTube, a post on Facebook, or even a podcast. The same approach applies.

Use effective headings and appropriate keywords. Use an emotional story format and write in your own voice. Try to avoid professional and industry-specific jargon if possible. Make the post interesting and easy to read. Increase interaction by always including a picture, graphic or video.

If you’re creating social media content like all the other business owners and professionals out there, then you’re probably doing things the wrong way. Be yourself and unique. Share your art. Use the communication tips I share in the 19 chapters found in the third section of my book (“Part Three: Social Media Communication and Success Tips”) to stand out, make your point, and get people to take action.

By the way, if you don’t have a quality website or blog, then get this done. This needs to be a high priority. Everyone is going mobile (smartphones and tablets) so make sure your site is mobile responsive (no exceptions). For more tips and details, see Thomas Wallin’s chapter on websites and chapters by Chris Brogan and Nick Rishwain of Experts.com on blogging.

Step #2: Twitter

Share the catchy caption or heading of the social media content you just created, together with a short descriptive sentence, on Twitter. Include a link back to your original blog post. Tag people or companies you referenced in the original post and use one or more relevant hashtags.

Pictures attract attention and create more engagement. As such, add the image you used in your initial content to your tweet. If you don’t have a picture, use one of the free or inexpensive paid online services to grab an image that relates to your story. Better yet, take and use your own picture that relates to the original content.

One of my favorite ways to create a picture or video with my tweet is to capture a picture or clip of a video (screenshot) from my blog post using my computer shortcut (Shift-Command-4) or QuickTimePlayer on a Mac, use “Jing” or SnagIt by TechSmith.

Continue reading “HOW TO SAVE TIME AND BUILD YOUR BRAND ON SOCIAL MEDIA WITHOUT SPENDING A TON OF MONEY!”

How To Use Public Speaking To Go From Unknown To Unforgettable

I had the pleasure of speaking last week at the Maximum Lawyer Conference in St. Louis. The topic revolved around how lawyers can and should use the power of public speaking to add value to their community and build their brands.

If you missed the conference, you can click here to see a few pictures. I also invite you to watch and listen to my best speaking tips in the Powerpoint video below.

Mitch Jackson at the MaxLawCon


The Streaming Lawyer on the Brand Authority Podcast!

I enjoyed every minute of being a guest on Rebekah Radice‘s popular Brand Authority #Podcast. We talked #socialmedia for business owners and professionals and specifically, how to convert content and engagement into meaningful professional relationships, sales and profits.

Rebekah’s a true pro and through her questions, got me to share some new approaches and ideas I believe you can use in 2019 to find success. This is definitely worth a listen.

(Paperback, Kindle and Audible)

Click here or on the image above to enjoy and share with your clients, customers and friends.

What Happens When Gary Vaynerchuk Tweets Out Your Book?

(Paperback, Kindle and Audible)

It’s kind of a big deal. See the pics, vids, and recommendations here. Get your copy on Amazon here 😉

My Thoughts About Social Media in 2019

For those of you planning on using social media and digital to market your business or practice and build your brand in 2019, understand this one concept. Appreciating what I’m about to tell you and then actually executing on this approach will be critical to your success.

If this resonated with you, then you may also be interested in what we share and do in my LegalMinds mastermind https://LegalMinds.lawyer

(Paperback, Kindle and Audible)

Also, my new book, “The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs” (January 2019) is here http://www.socialmediabook.online

Social Media Being Used As Evidence

Robert Mueller is Examining Trump’s Tweets in the Obstruction Inquiry

This is fascinating to me.

The fact of the matter is that “content” shared on Twitter and other social media platforms can be used as evidence in criminal and civil cases. I’m here to tell you, right now, that Trump’s tweets will be used as evidence in the Mueller case.

As a consulting expert to the book, “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence” by Julie Brook and put out by the Continuing Education of the California State Bar (CEB), I’m interested in seeing exactly how Mueller’s team handles the authenticity and foundation issues that are present with using social media content. I’m also looking forward to watching defense attorneys trying to get into evidence “alternative explanations” as to why Trump’s tweets mean something different than what they purport to say on their face.

Several years ago, I was able to use public postings on Facebook to impeach the testimony of a witness on the stand. The defendant denied while testifying in front of the jury, ever using certain derogatory terms referring to women. After about 20 minutes of direct examination, I pulled up his Facebook newsfeed and I walked him through each of the same derogatory words that he clearly used while sharing opinions on Facebook, that he had just denied ever using to the jury.

Doing this live in front of a jury was a powerful moment during the trial. Looking back, I believe using the witnesses own Facebook posts to show his true character and intentions helped me win the case and create new law in the State of California.

Here’s the deal. These are fascinating times and when it comes to the law, social media is creating new opportunities, and challenges, when prosecuting cases and representing clients. Be careful and understand just how powerful social media is in business, law and in court.

Here’s the link to today’s New York Times story