Listen- Can You Tell The Difference? Artificial Intelligence, Fake Audios, Pics and Videos

I just watched a video from AI startup Dessa. Several of its engineers created a voice clone, perfectly mimicking the sound (tone, word choice, voice inflection…) of podcaster, comedian and MMA-commentator, Joe Rogan. Watch and listen here.

Can you tell the difference between the real Joe Rogan and the AI Joe Rogan? Are you as blown away by this AI technology as I am?

These are fascinating times. I’m a big fan of tech but, as a trial lawyer who thinks about foundation and authenticity evidentiary issues during trial, I’m concerned that many lawyers, judges and jurors, are going to be intentionally mislead by this kind of technology. People and companies are going to win and lose cases, and some will go to jail, because of fake evidence created with these AI tools.

I talked about similar technology in my 2017 blog post, “Fake News, Adobe VoCo and Authenticating Evidence” and also the positive side of using tech in trial in my 2016 post “Using Virtual Reality, Augmented Reality and Sensory Devices in the Courtroom!”

Even video is being altered every single day. Here’s a good example to help remind everyone that what you think you’re hearing and seeing may not actually depict the truth.

One of the reasons I agreed to be a contributing expert to our California State Bar’s “Effective Introduction of Evidence in California- Chapter 54 Electronic and Social Media Evidence” was to highlight these issues and, show lawyers how to protect the best interests of their clients. As technology gets better and better, so will the challenge of figuring out the difference between fact and fiction. The more we all know about this new AI, the better off we’ll be as a society.

I hope I’ve given you a few things to think about. Enjoy the rest of your day and make this weekend your masterpiece!

P.S.  Yes, it’s really me, and not an AI bot, writing this post 😉

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Mitch JacksonMitch Jackson is an award winning California trial lawyer. He’s also a business, legal, and digital consultant, speaker and founder of the LegalMinds Mastermind. Mitch is the author of “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

Chapman University MBA Class

I had a blast joining Chapman University Professor, Niklas Myhr (aka the “Social Media Professor”), and his MBA class last Monday night. I shared real world issues and solutions to building a brand and frankly, building a business. We then wrapped things up with my fav– extensive Q&A.

Click here to see a few more pics on my Facebook page.

 

My New Keynote at the PILMMA Super Summit 2018!

I’m looking forward to sharing a new keynote at the #PILMMA Super Summit in St. Louis titled, “Real-Time Marketing for Lawyers: How to Get Noticed, Build Relationships and Grow Your Practice” (Sept 11-14th). #law #success

Will you be there?

 

Tony Robbins Business Mastery

Last Thursday, I had the chance to join my friend and marketing guru, David Meerman Scott, on stage at the Tony Robbins Business Mastery Event in Las Vegas. We shared some of our best tips on real time marketing, branding and newsjacking with 2,000+ amazing business people at the event.

If you’d like to learn more about how I’m using real time marketing and newsjacking to build my professional brand, take a few minutes and visit my LegalMinds Mastermind.

Thanks everyone and make each day your masterpiece!

More pics here.

Social Media Day San Diego 2018 #SMDaySD

I’m really looking forward to attending and speaking at Social Media Day San Diego. I’ll be sharing legal, business, and social media tips to help keep brands, agencies and influencers safe and sound when doing their thing on the digital platforms.

Will you be there? If so, let’s make sure to connect!

Click here for more details and make sure to follow #SMDaySD for the latest updates and info.

World of Speakers E.39: Giving audiences what they want

My new interview on the “World of Speakers” #podcast with Ryan Foland just dropped! This is my SECRET SAUCE when it comes to winning cases, building relationships on #socialmedia, and adding value from the stage.

Please click here to listen and share. Thanks!