14 Ways Professionals Can Market Their Practice on Social Media in 2020

As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.

In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.

Introduction

Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.

While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are  your biggest fan really does matter. How you create human experiences on social media matters.

What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.

If you want to get serious about marketing your professional practice on social media in 2020 and, the right way to connect with today’s social savvy consumers, then use the tips and advice I share in this post, together with the approaches I share in my book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs.”

Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.

I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.

OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.

OK. Let’s get started…

Continue reading “14 Ways Professionals Can Market Their Practice on Social Media in 2020”

What’s Your ‘Why’ on Social Media?

Towards the end of 2017 I shared this little rant with my LegalMinds Mastermind. Today, I’m sharing it with you.

I believe there’s a right and wrong way to build your social media brand and business. This is especially true if you’re a professional.

With this in mind, this video shares one of the most important messages I’ve posted in years. I hope my short rant will help you find success in 2018!

If you’re interested, here’s a bit more about my LegalMinds Mastermind

I created my cutting-edge mastermind community for professionals. It’s a global community that revolves around giving and helping others. At the same time, it’s designed to show members how to embrace and tap into the power of social media to expand their brand and top-of-mind awareness from local to global.

Depending on the membership plan you select, members get:

  • Private Consulting
  • Private 24/7 membership website
  • Exclusive email updates and content on practice development and entrepreneural digital tips, approaches and news
  • Weekly Live Video Conference (group) for all members with Q&A (recorded for 24/7 viewing)
  • Private 24/7 Facebook Group updates, resources, and networking
  • Immediate access to all content
  • Immediate membership in a trusted global community
  • Legal and business networking
  • Ongoing accountability and much more!

    If you’d like to learn more about my LegalMinds Mastermind, click here.