Why is it that all else being equal, some people become well known and have all the business and success they can handle, while others with identical ability and talents don’t have the same success and some even struggle?
What are actionable steps almost every business owner, regardless of who you are and what you do, can take to build your brand resulting in more business and opportunities?
Yesterday while cleaning out the garage, I came across these notes. They relate to a keynote I gave 20 years ago at a Rotary event to about 140 high school seniors and guests. I learned afterwards that many didn’t know what the future held in store for them, and that these concepts gave them a compass to follow and hope.
In today’s COVID19 world, I feel like many entrepreneurs and small business owners may be experiencing the same feeling of uncertainty as these high school seniors did two decades ago. Much of what I talked about back then applies today. For that reason, I want to share these ideas and talking points with you today.
Most of the approaches and quotes were taken from books I read or people I talked to. I’m not claiming to be the original author of these ideas. I do embrace these concepts and try to use them on a daily basis. I’m also glad to have had the opportunity to share them with the students then, and with you today.
Also please keep in mind this keynote was given long before people recognized the names of Elon Musk, Mark Zuckerberg, Steve Jobs and Bill Gates. These truths are timeless. Put them to use.
Having a passion for what you do is everything. What kind of passion am I talking about? You know, that excitement you see and hear from your dog when you walk in the front door at the end of the day.
Now that’s real passion. It’s excited to see you and passionate about sharing that excitement with you.
Embrace this emotion. Embrace love, hope and joy. There’s nothing more positive, enjoyable and energizing than having passion.
But while having passion is important, attitude, skills and action are also required. Passion, all by itself, is like running in the dark. You might get to where you want to go but, you may never know it or worse, you might trip over something and get injured along the way. Keep your eyes open and consistently take focused action fueled by daily passion.
Decisions and Actions
It’s not who your parents are that matters. It’s who you are and what you do that matters.
When I gave my talk, my research showed that 52% of the CEO’s of Fortune 500 companies were from lower middle class or poor families. Furthermore, 80% of the millionaires in America were first generation millionaires.
Along those same lines, opportunity is alive and well for those willing to take action. About 75% of the 300 world-class leaders were raised in poverty, abused as children, or had a serious physical disability.
“Men and women are limited not by the place of their birth, not by the color of their skin, but by the size of their hope.” -John Johnson
In case you don’t know who Johnson was, by his own account, he was a great grandson of slaves who grew up shy, insecure, inarticulate and bowlegged. He wore homemade clothes and was constantly subject to ridicule and insults. Despite these challenges, Johnson grew up to become one of the wealthiest people in America.
The key to decisions, actions, success and greatness is understanding the above and the following: You don’t have to be great to start, but you do have to start to be great.
As a professional (I’m a lawyer), I understand time is your most valuable asset. I also know that starting and building your digital brand, is one of the most important things you can do to expand your practice, help more people, and increase profits.
In this new post for 2020, I show you how to protect your time while, at the same time, maximize the building of your brand by sharing content across all the top platforms. I give you proven ways to create a piece of content once, and then use and share that content, in 14 different ways, to create top of mind awareness, expand your brand from local to global, and when all said and done, help more people, while increasing income earning opportunities.
Because I respect your time and attention, I’m going to jump right into this post. But before I do, remember that in today’s digital world, we’re all media companies.
While content is king, context and personality will define just how big your digital kingdom will be on social media. How you create and share your content matters. Whether or not your clients and patients are your biggest fan really does matter. How you create human experiences on social media matters.
What you create is important, but how you share it and the experience you provide your audience is what will separate you from everyone else. This is where 99.99% of all professionals drop the ball. They create valuable content, but because they don’t share it the right way, nobody knows who they are or what services they are providing.
Put these 14 approaches to work to create and share content that’s relevant, interesting, timely, novel, memorable and appropriately entertaining and emotional. Use the powerful storytelling and persuasion approaches I share in the last 15+ chapters of my book to stand out a create top of mind awareness.
I also want to be transparent and let you know that I’m a brand ambassador for several of the products and services I reference in this post. Having said that, I would never recommend a company that I wasn’t using or didn’t think would add value to your business.
OK. Now that that’s out of the way, let’s say you’ve just created a good piece of written, audio or visual (pictures, video or live video) content. To get started, you’ve got to first share your new content someplace. In this example, I’m going to start by sharing the content (a written post), on my website/blog. Although I’m starting with a written post, you can start with the platform of your choice. Whether it’s a written post, podcast or video, the repurposing approach will work the same way.