I recently had the opportunity to share the stage with my friend, David Meerman Scott, at the Tony Robbins Business Mastery Event in Las Vegas. There were 2,000 people in the audience and I walked away impressed with the entire production, experience and everyone involved.
David and I talked about marketing and branding and specifically, the concept of real time newsjacking. In fact, during the event David shared his new course titled, “New Marketing Mastery” which includes everything you need to know about this powerful business tactic. I newsjack in one form or another, on a weekly basis, and encourage anyone interested in doing the same to get David’s course. It’s that good!
It looks like I’ll be back at next year’s event and so maybe I’ll see you there!
I’m honored to be profiled in Chapter 5 of David Meerman Scott’s 6th edition of his best-selling book, “The New Rules of Marketing and PR.” The chapter is titled, “Blogs: Tapping Millions of Evangelists To Tell Your Story” and frankly, it shares some of my favorite approaches to building your brand and creating global top-of-mind awareness and influence. I know you’re going to like all of the tips, information and stories found in David’s updated book!
To put the value of David’s book into context, it’s important to know that the first edition of “The New Rules of Marketing & PR” was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian to Vietnamese. Hundreds of colleges and universities around the world use it as a text in class and many companies require all marketing and PR staff to read a copy.
The newly updated 6th edition is out in the USA and will soon reach other countries around the world. It includes a dozen fresh new examples of success. Click here for more information and to place your order!
Update: I’ll be sharing the stage with David in Las Vegas later this month at the Tony Robbins Business Mastery Event. Look for our updates and livestreams during the upcoming event and click here or on the image below to watch a short live video of David sharing my newsjacking efforts at the recent Florida event 😉